Our Story

Not fake. Just fun.

We got tired of filters doing all the work.

So we made something real — for the days when you want glow, not glam.

No heavy layers. No contouring. Just that effortless, sunkissed vibe that makes you feel like you — even better.

Because beauty shouldn’t feel like a mask. It should feel like freedom.

Signature Ava Monroe

Ava Monroe

Founder & Face Behind FRECKITUP

What our customers are saying...

  • They stayed on all day, even through sweat and sun.

    I wore it through a hot day, and the freckles didn’t budge. Sweat-proof, sun-proof, everything-proof.

    Alina G.

  • It blends so well, it feels like a part of me now.

    They’ve become part of my routine. Just a few dots and my face feels softer, lighter and more me.

    Sophie M.

  • Everyone thought they were real.

    I wore them to brunch and three people said how cute my freckles were — not one person asked if they were fake. That’s when I knew. They don’t scream “drawn on,” they just… fit. Natural, but with a little glow.

    Marie L.